Ducati closes 2017 positively and continues to grow
ข่าวทั้งหมด : ������������������������������ / Ducati closes 2017 positively and continues to grow
Ducati closes 2017 positively and continues to grow
-
55,871 bikes delivered to customers worldwide;
- Claudio Domenicali, CEO Ducati Motor Holding: “Another positive year for Ducati from both a business and
racing standpoint”;
-
Ducati sales in Italy up by 12% in 2017.
Borgo
Panigale (Bologna, Italy)- Ducati Motor
Holding continues to grow. In 2017 the Bologna-based motorcycle manufacturer
delivered 55,871 bikes to customers worldwide, strengthening the success of the
previous year (55,451) and continuing the upward trend that has been a stable
company characteristic for eight years.
“2017
was another great year for Ducati, both commercially and racing-wise,” stated Claudio Domenicali, CEO of Ducati Motor Holding. “We battled it out
for the MotoGP title all the way to the last race, won six GPs and brought home
the best results since 2009. Continuous renewal of the product range and a
strong focus on creating motorcycles of the utmost quality has allowed us to
keep on growing despite the problems affecting the world market. I extend
heartfelt thanks to all the men and women whose passion makes it possible,
every day, to build these extraordinary bikes. Their work has made Ducati an
emblem of Italian excellence.”
Each
model in the range has played its part in achieving the results, confirming
their continuous capacity to excite Ducati enthusiasts all over the globe. In
2017 the Multistrada family, now extended to include the new Multistrada 950,
proved particularly popular. The Monster family also enjoyed healthy sales, as
did the SuperSport and the exclusive 1299 Superleggera, 500 of which were purchased
(at a price of 80,000 euro each) even before they went into production.
Ducati
Scrambler solidified the success of the previous two years, reinforcing the
range of Scrambler bikes offered by the addition of the new Desert Sled and Café Racer.
A total of 14,061 Scrambler bikes were delivered in 2017, making a significant
contribution to overall sales.
The
Italian market was particularly buoyant, ending 2017 with 12% growth (8,806
motorcycles delivered).
The
upward trend was also evident in Europe, where Ducati increased bike deliveries
by 4% to a total of 31,123. Ducati also grew on the Spanish market, where sales
rose by a considerable 28.3%.
In
the USA - which remains Ducati's biggest market - deliveries were up by 1.3%,
with bike sales totaling 8,898. In Argentina, the growth rate reached a
stunning + 66%.
In
Asian markets Ducati delivered a total of 5,805 bikes, also strengthening its
position in China (+ 31%) where the dealership network doubled in size from 9
to 18.
“Despite
a shrinking global market, we've succeeded in increasing our market share.
We've expanded significantly in both consolidated markets such as Italy and
Spain and in strategic emerging markets like China and Argentina. This is
thanks to a range capable of generating loyalty among Ducatisti all over the
world yet also winning over new customers with models such as the SuperSport,
Multistrada 950 and the Scrambler family. Moreover, the sales success of the
1299 Superleggera and 1299 Panigale R Final Edition confirm our technological
and brand leadership in the high-end sport bike segment,” added Andrea Buzzoni,
Global Sales and Marketing Director.
This
positive end to 2017 allows Ducati to look to the future with confidence. The
2018 product range promises to be even more competitive and innovative. For example,
the eagerly awaited Panigale V4 will be the first Ducati factory motorcycle to
be equipped with a four-cylinder engine, a direct offshoot of the Desmosedici
used in MotoGP and the result of the biggest investment the company has ever
made in a single product. The new Ducati Scrambler 1100 adds a totally new dimension
to the Scrambler world, merging performance and high quality fishes to the
boundless freedom of expression and the fun to ride, with the dimensions and
comfort associated with bigger bikes. In addition, the Multistrada 1260 takes
the technological evolution of the Multistrada to the next level: a high
resolution instrument panel, electronic gear shift and a big increase in
mid-range torque make it the perfect sport tourer. A renewed 821 and the 959
Panigale Corse complete the new bikes for 2018.
Komar JOHARI / komarjohari@gmail.com
ขอขอบคุณ : Ducati Motor Holding
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